Digital Marketing Institute

5 Oct

Digital Marketing Trends for 2019

By: FAYIZ

Technology takes charge on 21st century business trends, as global business studies track each and every business deal will completely digitalize in the coming years. Realizing the possibilities of Digital Marketing, experts suggest digital business promotion following interesting business achievements and results worldwide. So, Is your business stands still out of the digital floor?? Then it’s too late for a timely change.

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As consumers are increasingly distrusting of advertising and marketing, not even authenticity but even brutal honesty is becoming critical for brands. The great majority of consumers (86 percent) states that authenticity is an important factor when deciding what brands to support. This number is even higher among millennial. Since people place more trust in humans than in brands, influencer marketing has been, and still is, trending up. We might be blind when it comes to ads. On the other hand, authentic content, generated voluntarily by fellow customers,, catches our eyes easily. Make an effort to motivate your customers to share their experiences with your brands. It will definitely pay off, as consumers are three times more likely to say that content created by a consumer is authentic compared to content created by a brand.

As consumers are increasingly distrusting of advertising and marketing, not even authenticity but even brutal honesty is becoming critical for brands. The great majority of consumers (86 percent) states that authenticity is an important factor when deciding what brands to support. This number is even higher among millennial. Since people place more trust in humans than in brands, influencer marketing has been, and still is, trending up. We might be blind when it comes to ads. On the other hand, authentic content, generated voluntarily by fellow customers,, catches our eyes easily. Make an effort to motivate your customers to share their experiences with your brands. It will definitely pay off, as consumers are three times more likely to say that content created by a consumer is authentic compared to content created by a brand.

Voice Search is Trending

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Almost one third of the 3.5 billion searches performed on Google every day are voice searches, with personal assistant devices leading the way. More and more people use Amazon’s Alexa, Apple’s Siri and Google Assistant everyday. As their capacity for recognizing human speech has improved significantly, they can be incredibly helpful in both searching for information on the Web and doing things around the house. What does this shift to voice search mean for marketers? Mostly, a lot of work. Voice search differs from the typical desktop or mobile search. When you open Google on your browser and type in your search query, you’ll see hundreds of pages of search results. It’s not that hard to be one of them. But when you ask Siri a question, it will give you just a few results. Many times, only one. If your website is one of them, the CTR can potentially be much higher. But it needs to be there in the first place. Therefore, tailoring your SEO strategy for voice search is crucial. Voice recognition technology is only expected to grow and to improve. It will bring a significant disruption to the marketing world. We always focused on SEO and optimization of UX and UI, but when there is no screen then these aspects become irrelevant. How will businesses adapt to these changes? For now, there is no answer to this question. Studies estimate that by 2020, half of all search queries will be voice-based. Understanding the nuances of voice search and implementing them into your marketing strategy will definitely be worthwhile.

AI Offers Super Marketing

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Artificial intelligence is the hot topic in marketing. Even though many still don’t understand its capabilities and limitations, the technology is taking a shape. The most widely implemented form of AI is chatbots, which help brands to improve customer service while keeping a lid on budgets. Chatbots are quicker than humans in giving any data-related answers and taking requests. They have humor and personalities and offer personalized service to any customer in need, any time. Chatbots can be integrated with a website, an application, and even with a social media platform. They also gather user information that can later be used to better tailor marketing strategies. AI technology gives marketers a chance to finally be able to deliver on the promise of “right user, right message, right time, and right place.” Not only by anticipating who might engage with an ad, but also by being able to quickly pass on a bid opportunity in their media-buying system.

AR & VR –Multiple Realities

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Today’s user wants basically two things – to be engaged and to be an active participant in brand messaging. Augmented and Virtual Realities (AR and VR) can fulfill both of these needs, offering brands tremendous opportunities in the field of customer experience. Businesses are already embracing the power of this new technology in creating brand awareness, as well as in selling individual products. IKEA, for example, has been using VR gaming technology since 2016. With its shopping app, IKEA VR Experience, its customers’ can try out different IKEA solutions before buying them. Other big players that have experimented with AR include Nivea, Starbucks and Volkswagen. Virtual and Augmented Realities are becoming increasingly commonplace as a marketing tool for brands. The VR and AR market is supposed to be worth 27 billion dollars. It is expected that in only four years, it will reach the size of 209.2billion dollars.

Social Media Takes Control

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There are 3.196 billion global social media users, which equates to 42% market penetration (We are Social). With numbers like that, its significance to the society cannot be ignored — especially in the marketing world. As social media has become embedded in almost everyone’s daily life, understanding the changes implemented in the social networks is essential for businesses. And these change a lot. The most popular social trends right now are video, automation, and influencers, but there is much more. I’ve taken the time to analyze today’s social media landscape and identified the crucial trends for 2019. I’ve put my key findings in this article. What you should remember above all is that dominating a single platform is not enough anymore. Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading your website content. As such, the key to your success is to repurpose your content across multiple (relevant) platforms. Social media has a big impact. If you haven’t given much thought to your social media marketing strategy yet, now is the time.

Internet Will Overtake Television

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Research shows that internet will catch up to television in 2019 in terms of hours watched. According to the study, people will spend 2.6 hours a day online and 2.7 hours a day watching the tube in 2019. 45 minutes of an average person’s internet time will be spent watching mobile video. Because of this, we that predict companies will spend less money on television ads and more money on web video, social media, and web ads in the New Year. Will your company do the same?

Streaming Live Video

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It’s no secret that YouTube, Facebook and Instagram’s live video services made waves in 2016, 2017, and 2018. In fact, in 2016 more than 80% of internet users watched more live video than the year prior—likely due to the rise of more modern streaming services. Don’t let your brand be late to the live video bandwagon. 67% of live viewers say they are more likely to purchase a concert ticket to see a band or attend an event if they’ve seen a live stream of a similar event online. Further, 45% of live audiences would pay to see a favorite athlete, team, or performer on an online stream. Check out Facebook’s recent Facebook Live infographic for more information on live video’s growth.

Video & Video Ads Dominates

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Like live video, traditional video will keep growing too. Studies expect video to account for awhopping 85% of total internet traffic by 2019. Further, 54% of internet users already watch video on a social media platform monthly, and that number will only grow over the coming years. Video ads are on the rise too. 65% of ad impressions on Instagram were the result of video content, and we’re expecting that number to grow even further. Marketers should consider adding video for their 2019 social media strategy. Some ways of doing this are by running video ads on YouTube and Instagram, creating video content in-house, or partnering with an influencer for paid product placement or endorsement in their videos.

Mobile Brand Marketing

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And the last one is a no brainer. I’m going to list several facts about mobile marketing that I’m sure most of which you would have already heard. • More than 1.2 billion people worldwide use mobile • Users spend an average of 2.8 hours on mobile daily compared to 2.4 hours on desktop • 80% of social media time is spent on mobile • 88% of users who search for a local business on mobile visit it within 24 hours • 89% of mobile usage is spent on apps With so many people using mobile and having access to the internet almost anywhere they go the importance of mobile marketing is evident. That’s why firms are putting such an emphasis on their mobile marketing campaigns and that’s why you should be adopting a mobile marketing strategy for your brand too.

This is the reason why our mother concern AD&WAY help the clients recognize the need and importance of online business presence today. AD&WAY access to the most befitting digital marketing tools, which promise a more active digital business platform to fight the latest business challenges and build a powerful marketing network.
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